Brand launches and activations
Lighting, sound and LED walls for launches and activations.
We usually work for the agency or PR team running the event, under their name. Sometimes we work for a brand's own events team. We do the tech, and care as much about how it looks as how it works.
What you get
Your creative, made to work in the room
Launches, retail activations, influencer events and experiential campaigns are judged on the finish. The screen has to be the right size for the space, the sound has to carry without shouting, and nothing technical should appear in a single photograph. That is the standard we build to.
We take the creative from the agency or the in-house events team, work out what the venue can actually support, and deliver the tech with our own crew and equipment. If the idea needs an LED wall, a product reveal or a DJ on a rooftop, we have done it.
- Creative from the agency or the in-house team, made to work in the space
- Reliable execution on the day, with one technical lead
- Premium finish: kit that matches the room, cabling you never see
- One point of contact from site visit to de-rig
- Launches, retail activations, influencer events and experiential campaigns
How a job runs
From brief to de-rig, one team the whole way
The same six steps on every event, whether it is a boardroom or a ballroom. You always know what happens next and who is doing it.
Brief
Send the date, venue and what the audience should see and hear. Rough is fine.
Site visit
We walk the space with you or the venue: power, access, sightlines.
Technical plan
Kit list, crew plan and a fixed quote you can put in front of a client.
Prep
Every system is built and tested in our warehouse before it travels.
Build and show
Our crew installs the kit, runs the tech with you and adapts if the plan moves.
De-rig
Out on schedule, venue left as we found it, a quick debrief the following week.
Brand work
A rooftop launch for a global PR agency
Sound and DJ equipment, with a technician on site, for a PR agency's summer launch on a London rooftop.
Read the case study: a rooftop launch for a global PR agencyWhat we deployed
- White-finished column PA and subs on stands, sized for a terrace crowd
- DJ decks with hidden power and signal runs
- A single technician on site for sound check, the set and the de-rig
What clients say
Having Pro Events do AV for us at our event was the most solid part of the evening. They are a highly professional and capable firm and I wouldn't hesitate to use them again.